A House is not just a House... It's a Living, Breathing Thing! It has a Soul.
One topic not mentioned often enough in the ever-changing world of home staging... I'll call it the x-Factor. It's emotion. How can we engage the emotional part of the decision-making process?
We are not just talking about the staging touches, although that is important also. We ARE talking about making your property irresistible by by creating an invisible connection to the the seller, the neighborhood and even the neighbors. How do we do that?
When my son and daughter-in-law were house-hunting in the downtown Jacksonville historic area, they ended up with 2 equally qualified house options. Both were the right size, the right school district, same features and fenced backyard.
But one house had a distinctive edge... a "Why We Love This House" home-made brochure. The cover was a black and white photo of the homeowners strolling the baby to the beautiful nearby Riverside Park. There was an immediate connection with the owners.
The list inside the brochure included right-brain things like,
1. If you are upstairs and all the doors are open, you feel like you are living in a treehouse. (The house is surrounded by live oaks.)
2. The 100 year-old house was owned by one family for most of the 20th century and the builder/owner was a master carpenter. (My son started to envision decades of Christmas celebrations and Thanksgiving dinners in the living room and dining room .)
3. There are several secret passageways behind the closets. (The kids were thrilled.)
4. Every 4th of July, the neighbors all walk down to the river to watch the fireworks together. (They are almost looking forward to meeting the neighbors.)
Etc. Etc. You get the idea.
We have incorporated this concept in our general recommendations to our staging clients. Only the homeowner can create this list. It's personal.
Now, as you know, in staging circles, we always recommend depersonalizing the house. We are not changing that advice.
But we do like to see a few pictures of the homeowners (GASP), especially if they are enjoying the amenities of the neighborhood. We ask them to share their favorite unique features of the house and the location.
Another homeowner's "Why We Love This House" list described the lovely resort-like setting in the backyard. They described having a glass of wine every afternoon on their comfy porch overlooking the quaint lagoon that was connected to the IntraCoastal Waterway.
The list mentioned the grand kids who were able to fish on the edge of the water and even catch beautiful blue crabs certain times of the year. A blue crab motif was used in staging the kitchen. Don't you love it!
"It's never too late to be what you might have been." George Elliot
*We have an opening in next week's class, the 23rd - 25th. Let me know if you can jump in at the last minute for a big discount. 904-945-0093
*Also, we are planning an Advanced Class in the fall. More info to come next month.
*Take the online class while it's on sale. ONLINE CLASS INFO
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